01

Creative Lead — Bristol, UK

Solution-focused
creativity
with impact.

13+ years building brand systems, motion campaigns and high-impact design for McDonald's, Nando's, Lidl, B&Q, Haven and more.

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✦Brand Identity✦Motion Design✦Creative Direction✦Campaign Design✦Web Design✦Print & Editorial✦Animation✦Brand Systems✦Brand Identity✦Motion Design✦Creative Direction✦Campaign Design✦Web Design✦Print & Editorial✦Animation✦Brand Systems
13+
Years creative experience
50+
Brand & campaign projects completed
+25%
Average engagement uplift across campaigns
20+
National brands delivered
Selected Work

Selected
Projects

Fusion
Brand IdentityPackaging
Fusion — Functional Beverage Brand
Full identity for a functional beverage startup. Logo, packaging, visual language.
Oriva
Visual IdentityFintech
Oriva — Finance, Simplified
Clean, trustworthy identity for a fintech platform.
Codedash
Brand IdentityDev Tools
Codedash — Brand & Visual System
Bold identity for a developer tools platform.
Lifetime Training
Brand EvolutionArt Direction
Lifetime Training — Brand Repositioning
Unanimous board approval. Full national brand system.
Voyageur
Brand IdentityTravel
Voyageur — Travel Brand Identity
Minimalist logo system across 8 visual identity modules.
Huddle
Internal BrandIdentity
Huddle — Internal Brand Identity
+25% employee participation. +40% satisfaction improvement.
Rouge
Beauty BrandIdentity
Rouge — Beauty Brand Identity
Luxe feminine identity. Packaging, logo & editorial.
B&Q Reignite
PrintActivation
B&Q Reignite Campaign
0 to 19 vacancies in one month.
Regalia
LuxuryHotel
Regalia — Luxury Hotel Identity
Refined luxury visual identity.
Tök Jó Gyümölcs
Web DesignBrand
Tök Jó Gyümölcs — Web Design
Vibrant web identity. +20% user engagement.
Nando's
PrintGuidelines
Nando's — Apprenticeship Print Suite
Full suite within strict colourful brand guidelines.
Blue Cross & Lidl
PrintCharity
Blue Cross & Lidl — Print Materials
Promotional print for charity and retail clients.
Mayten
Brand IdentityTech
Mayten — Innovation & Tech Startup
Futuristic, minimalist identity for a product development startup.
Smokin' Burger
Brand IdentityRestaurant
Smokin' Burger — Brand Identity
Bold, characterful identity for an independent burger restaurant.
Motion & Animation

Design that moves people.

Character animation, kinetic campaigns, explainer video; motion is where brand storytelling truly comes alive.

Lifetime Wellbeing
Case Study
Lifetime — Wellbeing Programme Animation
Character Animation · Explainer · +78% Employee Awareness
B&Q In Learning
Case Study
B&Q — In Learning Target
Character Animation · 94% Learner Comprehension
Haven
Animation
Haven Apprenticeship
Character animation · Zero amendments on delivery
Wetherspoons
Character Design
Wetherspoons Characters
Illustration · Motion · Privacy-first solution
NAW Campaign
Video Campaign
NAW Campaign Videos
48% B2B traffic increase · 23,791 organic impressions
What Clients Say
"

Her designs are always top quality and align perfectly with our partners brand guidelines. I've received great feedback from two of our employer partners on Reni's work.

Employer Partner — Nando's
"

They'll now never move on from Lifetime being their preferred supplier. A huge turnaround, in no small way down to the outstanding work on this project.

Account Manager — B&Q Reignite
"

We never seen such a well put to point process of creation. From the moment the brief has been sent, to the time we got the first draft, everything ran smoothly.

Client — Blue Cross
Client Roster

Trusted by brands
that millions know.

McDonald's
Nando's
Lidl
B&Q
KFC
Greene King
Wetherspoon
Haven
Bupa
Blue Cross
Poundland
SSP UK
About

Solution-focused.
Detail-driven.

Senior Creative Lead with 13+ years turning complex briefs into clear, scalable design, across brand systems, motion campaigns, and digital experiences that work hard in the real world.

Based in Bristol. Open to senior in-house and agency roles. Experienced leading teams, mentoring designers, and presenting directly to boards and stakeholders.

MA in PR & Advertising · Google UX Certificate · Super Advanced Motion Graphics, Soho Editors.

  • Creative Direction & Leadership
  • Brand Systems & Governance
  • Motion & Animation (After Effects)
  • Campaign Design — Digital & Print
  • Web & UX Design
  • Team Mentorship
  • Adobe CC · Figma · HTML · CSS
Let's work together.
Contact

Let's make
something great.

Open to Senior Designer and Creative Lead roles. Always happy to discuss interesting projects and collaborations.

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